Social media is a great way to connect with your current and prospective clients and customers. Websites like Twitter, Facebook, and Instagram offer a way for small business owners to showcase their products and services, advertise special pricing for special occasions, and engage with their market. Due to the reach of sites like Facebook, your small business has an unprecedented opportunity to reach prospective clients and customers that previously would not have been reachable with traditional marketing. Social media is an important part of any overall marketing strategy, and it allows you to connect with your “tribe” in a more timely and casual way than traditional broadcast and print media. It
Social media marketing is defined as “the process of gaining website traffic or attention through social media sites.” Social media websites include very popular sites like Facebook, Twitter, LinkedIn, and Pinterest, as well as lesser-known social bookmarking sites like Digg, Reddit, and StumbleUpon. Facebook is an especially potent tool for business owners to reach their customers and prospects due to the sheer numbers of people that use Facebook. According to the Pew Research Center, as of 2014, 57% of American adults have a Facebook account, and 64% of Facebook users visit the site daily. These people are your potential clients or customers, and if you offer them information that is funny, interesting, or otherwise engaging, you can get attention through “Likes” and “Shares” of your content.
One of the great things about social media is the way great content can easily “go viral” — meaning that the content has been shared very quickly over the internet. Usually this happens because it is especially entertaining, shocking, or noteworthy. Even if your content isn’t shocking or terribly entertaining, if people find it worthwhile, uplifting, or otherwise of value, they will share it with their friends and help spread the word about your business.
Just one problem: Creating and posting to your social media accounts is practically a full-time job, and most small business owners lack both the time to produce the content necessary to post even once a day, or the cash to hire an in-house social media consultant.
If you choose to manage your own social media accounts, consider how much time you would have to devote each week to finding interesting things to write about — and then actually writing about them — and then also somehow find the time to post them to your social media accounts. Remember to repeat this weekly, since your followers expect a constant stream of engaging content. Try to run your business at the same time. For most of us, acting as our own social media manager is nearly impossible.
If you don’t want to do it yourself, then you could hire an employee to manage your social media. According to PayScale.com, the median salary for a social media manager is $45,717, and don’t forget to add in benefits, employment taxes, and the headache of managing another employee.
You can outsource your social media management, but it’s typically pretty expensive. Social media can cost thousands of dollars a month; in 2012, the typical price to manage a Facebook page was $1,000 a month! Compared to that, Serra Media’s prices are an absolute bargain: You get daily content posted on Twitter, Facebook, and LinkedIn for a fraction of that.
Really, managing your social media just doesn’t need to be that difficult or expensive. Serra Media starts the social media management process by asking a series of detailed questions about your business in order to customize your social media content to your business. We’ll then start posting engaging, timely, and shareable content to your Facebook, Twitter, and LinkedIn pages. Let Serra Media take over your social media management, and you can get on with what you do best: Running your business.
If you don’t have social media accounts and a marketing strategy, you’re missing out on an opportunity to share your message online with your prospective clients and customers, and to have them pass it on to their friends. Call Serra Media today at (469) 532-0099 to create a social media management strategy that makes the phone ring!
Click here if you have questions about what you should expect to pay for social media management services.